Airfare War! Low Cost WestJet Set to Arrive, Air Canada Slashes Prices in Response
The PLP Government helped bring WestJet to Bermuda, and, now, an airfare war has broken out on the Bermuda-Toronto route. Air Canada has slashed it's fares to as low as $84 each way. Bermuda.com has the story:
Air Canada has slashed its airfares between Bermuda and Toronto for the months of May and June. Fares are as low as $84 each way, according to Bermuda-based travel agency Meyer-Franklin Travel.
Customers must travel between May 3rd and June 23rd of this year.
The Air Canada move has all the markings of a hotly contested airfare war. Westjet is due to hit the Bermuda market for the first time on May 3rd -- the exact same date Air Canada's new sale begins.
Wesjet's introduction into the Bermuda market breaks Air Canada's 60 year monopoly on the Toronto route. Tourism and transport officials in Bermuda hope Westjet's new service will drive down airline ticket prices while driving up the number of visitors from Canada.
Meyer-Franklin Travel says the hot offer from Air Canada is good only until March 10th. Last week Westjet promoted a very similar airfare sale to Bermuda which has now expired.
While the tourism economy remains challenging, much needed competition on the Bermuda-Toronto route is certainly welcome.
