Vision 2025 requires us to commit to developing a vibrant tourism industry for our country, and it requires the necessary investment to support that effort. Tourism is a global industry and we must compete globally. That means that we must invest in our product, invest in our marketing, invest in our people, and understand the basis of tourism.Tourism Is About experiences, tourism is about escape, tourism is about letting go, and most of all, tourism is about fun. In order to compete in tourism we need to remember that if people don’t get it in Bermuda, they will go somewhere else to get it. The next PLP government will make changes to our laws to keep Bermuda competitive with other tourism destinations. If we as a people put the passion and investment into rebuilding our tourism industry we can succeed. Our future success must be based on the realisation that our beaches alone are not enough to attract visitors to our shores; we must offer a compelling product and that requires investment from both the public and private sector.
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